BTS AM1 : Dukale's Dream Official Trailer 1 (2015) - Documentary HD

NEW YORK (CNNMoney) —The coffee you're drinking may harm people or the planet, and Hugh Jackman wants to change that.

The Australian actor, best known for his role as Wolverine in the "X-Men" film series, stars in a new documentary exploring the role that socially responsible coffee plays in helping African farmers.

In the film, which opened Friday, Jackman goes to Ethiopia -- thought to be where coffee was discovered 3,000 years ago -- to see how one farmer's life has been transformed by selling Fair Trade coffee. 

Fair Trade is an auditing organization that makes sure coffee is grown under safe and fair working conditions. In order to be certified, farmers must disclose all their finances, commit to not using harmful chemicals or genetically modified organisms, and follow water conservation techniques and use proper water disposal. They are free to associate with any other organization.

About 5% of the coffee sold the the United States is Fair Trade certified, up from about 1.5% 10 years ago, according to the organization.

Fair Trade coffee is often more expensive, but that money trickles back to the farmer. In the film, Jackman works with a farmer named Dukale, who says his Fair Trade coffee brings him twice what he was making before.

Seeing the difference this has made in Dukale's life inspired Jackman to start his own line of coffee -- the Fair Trade-certified Laughing Man brand, which is now owned by Keurig. One of the blends is called Dukale's

Hugh Jackman wants you to drink better coffee

Australian actor stars in new documentary about Fair Trade

UPDATED 4:59 PM EDT Jun 08, 2015 ABC

2° DEFINITION 

Definition of Fair Trade

Fair Trade is a tool for reducing poverty in developing nations. It's a form of trade that buildsequitable and long-term partnerships between producers in developing regions of the world and consumers in the north. Fair Trade guarantees many things including the following.

Producers receive a minimum set price for their goods, financial and technical support, healthy and safe working conditions, economicdevelopment of their communities, and educational  opportunities for their children.

Consumers receive excellent products plus the peace of mind that comes with knowing  they are actively addressing poverty,  preserving the environment, and promoting an end to child labor.

The planet receives a chance at health and healing since Fair Trade actively promotes sustainable farming techniques, biodiversity, and bird and animal habitat preservation.

Fair Trade Certified products receive third party certification by IMO,  FairTradeUSA or others. In the US, it is mostly foods that are Certified, and they include: coffee, tea, chocolate, cocoa , spices, honey, sugar, vanilla, molasses, rice and quinoa, olive oil, avocados, bananas and other tropical fruits. There are also certified  flowers and clothing.(Source : firstfairtradetownusa.org/fair-trade)

Other definition of Fair Trade :http://www.justearth.org.au/Fair-Trade-Facts.html ( Why fair trade/definition and goals )

Fair Trade Facts

• An estimated 5 million people around the world (producers and their dependants) benefit from Fair Trade.

•  Over 500 producer organisations in 58 developing countries are registered as Fair Trade.

•  Africa is the fastest growing Fair Trade region with approximately 124 producer organisations in 20 countries certified to Fair Trade standards.

•  Europe is the biggest market for Fair Trade products, accounting for 60-70% of global Fair Trade sales.

•  Fair Trade still represents less than1% of all international trade.