UNIT :
Travelling/ the tourist industry
YOUR TASK : You have
recently been hired in the marketing department of the travel agency ECOWORLD , and are in charge of
promoting ecotourism at the
annual Hotel and Tourism Fair which takes place in London.
Get :Prepared
1Choose one destination you wish
to promote /Find information about places of interest, historic sites,
wildlife réservations, nature resorts…
2 Define who your target will be: age group/gender/income
bracket/
3 Find a hotel-transportation
package you intend to sell / Be precise about the fares , means of transportation (If customers travel low
cost or 1st class, business class, economy class/ by train/ high speed
train …), possible discounts
4 Prepare the brochure for
customers and your arguments (Marketing)
Now convince a group of
experienced travellers to visit the destination you have chosen. Your
presentation should include : an introduction of your company and
destination, an overview of your package ,then show how unique this experience will
be for the tourists.
Definition of ecotourism :Ecotourism is a form of tourism involving visiting fragile, and relatively undisturbed natural areas, intended as an alternative to standard commercial (mass) tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development of local communities, or to promote respect for different cultures and for human rights. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions.
Responsible ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment . Therefore, an integral part of ecotourism is the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for local communities.
Helpful sites :http://www.ecotourism.org
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