Watch the trailer and read the text : summarize what you have guessed/leaned about the origins of Facebook. You will focus on :
Who ? Where ? What ( different steps)? What For ?
Reactions of people at the time ? Why ?
Define the tone of the title and use examples from the text or trailer to justify your answer
An addictive and controversial medium
On the 4th February Facebook turned 14 years old. Now one of the biggest companies in the world, it’s
become an everyday fixture1 of millions of lives the world over. [...] So how did one young US student go
from coding in his dorm room2 to the head of one of the most important and influential tech firms in
history? [...]
Having turned down two of the biggest tech companies in the world, Zuckerberg headed off to Harvard
in 2002. Clearly, he had bigger plans. He chose to major in psychology, but took plenty of computer
science classes along with it. At first the psychology choice seems strange. Why not major in
programming or something similar? But when you think of Facebook’s nature, the supposed ‘addictive’
nature of the likes, comments, and pokes, the psychology part becomes clearer. Facebook from the off
pulls you in to share personal details and seek out interaction from other people. Being able to design
something like this must involve some knowledge of the human mind.
Zuckerberg attracts his first big controversy in October, 2003. He creates and published Facemash, a
website that lets Harvard students judge the attractiveness of each other to create rankings3 [...]. As he
didn’t actually get permission to use student photos, unsurprisingly many were not happy with his work.
Within a few hours the site had seen 22k photo views, but within a few days it was shut down. He was
hauled4 in front of the Harvard Administration Board. With the risk of expulsion on the table, the board
finally decided to let him stay. After a public apology he moved on from his first brush with authority
and set his sights on his next project.
It wasn’t long until we saw the first iteration of a now near ubiquitous5 company. February, 2004 saw
Thefacebook launch. With a slightly different name, the platform was familiar. It had a profile where you
could upload a photo, share your interests, and connect with other people. It also offered a network
visualization of your connections. Thefacebook was an instant hit and interest grew and grew and grew.
By the end of 2004, membership was open to nearly all universities in the US and Canada and people
were clamouring6 to sign up. June of that year also saw Zuckerberg move the company’s operations to
Palo Alto, California and secured some important investment. In May 2005 TheFacebook received more
money. In August the ‘the’ was dropped and the company officially became Facebook.
1. (ici) événement • 2. chambre d’étudiant • 3. position on a scale • 4. pulled heavily • 5. everywhere • 6. demanding
www.brandwatch.com, 5 February 2018
become an everyday fixture1 of millions of lives the world over. [...] So how did one young US student go
from coding in his dorm room2 to the head of one of the most important and influential tech firms in
history? [...]
Having turned down two of the biggest tech companies in the world, Zuckerberg headed off to Harvard
in 2002. Clearly, he had bigger plans. He chose to major in psychology, but took plenty of computer
science classes along with it. At first the psychology choice seems strange. Why not major in
programming or something similar? But when you think of Facebook’s nature, the supposed ‘addictive’
nature of the likes, comments, and pokes, the psychology part becomes clearer. Facebook from the off
pulls you in to share personal details and seek out interaction from other people. Being able to design
something like this must involve some knowledge of the human mind.
Zuckerberg attracts his first big controversy in October, 2003. He creates and published Facemash, a
website that lets Harvard students judge the attractiveness of each other to create rankings3 [...]. As he
didn’t actually get permission to use student photos, unsurprisingly many were not happy with his work.
Within a few hours the site had seen 22k photo views, but within a few days it was shut down. He was
hauled4 in front of the Harvard Administration Board. With the risk of expulsion on the table, the board
finally decided to let him stay. After a public apology he moved on from his first brush with authority
and set his sights on his next project.
It wasn’t long until we saw the first iteration of a now near ubiquitous5 company. February, 2004 saw
Thefacebook launch. With a slightly different name, the platform was familiar. It had a profile where you
could upload a photo, share your interests, and connect with other people. It also offered a network
visualization of your connections. Thefacebook was an instant hit and interest grew and grew and grew.
By the end of 2004, membership was open to nearly all universities in the US and Canada and people
were clamouring6 to sign up. June of that year also saw Zuckerberg move the company’s operations to
Palo Alto, California and secured some important investment. In May 2005 TheFacebook received more
money. In August the ‘the’ was dropped and the company officially became Facebook.
1. (ici) événement • 2. chambre d’étudiant • 3. position on a scale • 4. pulled heavily • 5. everywhere • 6. demanding
www.brandwatch.com, 5 February 2018
READING
Comprehension : an addictive and controversial medium/ VIDEO ( TRAILER)
a)Zuckerberg’s profile/ Quote the text
Activities when he founded Facebook:
Studies :
Personality : quote elements from the text to support your answer(+end
of Video)
Today’s status :
b)-What do these dates correspond to ?
2002 :
2003 :
2004 :
2005 :
What do these dates correspond to
? highlight ?
c)-First Project :
name :
What did his first project consist in ? Explain in your own words
(+Video : 1mn13)
d)What were Zuckerberg’s motivations for creating it ? ( Video : 1mn)
e)-REACTIONS
What were students’ reactions to it ( use feelings), why ? ( 2 reasons)
f)The schoolboard’s reaction ?
g)What was Zuckerberg blamed for ? ( Video 2mn-2mn30)
h)What does it show about him ?
i)-To what extent was his second project different from the first ?
Name 3 differences
j)-Explain the journalist’s opinion about Zuckerberg/ Quote
elements from the text to support your statement.
k) ESSAY:“ By giving people the power to share, we’re making
the world more transparent” ( Zuckerberg) Is it a reassuring definition of
Facebook ?
Use documents p 109 in Hit The Road
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