Terminales : space jump

SPACE JUMP STUNT GENERATED R1.4bn in return for Red Bull

-Explain the title by rephrasing it

-Use the different information in the text  to define the brand : red Bull (§1-4)

(Domain/field of activities, slogan, corporate image, turnover )

-Find in the text equivalents for :

un exploit :

Coup de pub/cascade :

Publicité :

Produire, générer :

Rembourser :

Un échec :

-unique, sans concession :

Saut (à l’élastique) :

Chute libre :

Slogan :

Météorologique :

Right or wrong ?

-The profit of the jump only lasted 4 days

-Red Bull  was the only company to benefit from it.

-Red Bull has developped a new approach to  sponsorship

-The jump at the beginning of the jump had 8 million viewers

-Red Bull is also interested in other sports  than extrême sports

-Before, viewers watched the sports records after a few days on TV

-What were the risks taken by the brand if  the jump had been a failure (= échec) ? (Use conditionals in  your answer) §3

-List all the positive effects of the space jump for the brand (Quote the text)

-Was the jump economically positive for other multinationals ? Which ones ? Why ? §7

-According to  you  has money always a positive impact on science ? What could be the dangers of  scientific progress financed by multinationals ?

1)http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/9610119/Red-Bulls-space-jump-stunt-with-Felix-Baumgartner-worth-100m-in-ad-spend.html


2)http://edition.cnn.com/2012/10/15/world/next-big-stunt/index.html

Felix Baumgartner

From Wikipedia, the free encyclopedia

Felix Baumgartner
A mannequin wearing the suit Felix Baumgartner used to cross the English Channel
Nickname	B.A.S.E. 502 Fearless Felix
Born	20 April 1969 (age 43) Salzburg, Austria

Felix Baumgartner (German: [felɪks baʊmgaːɐtnəʁ]; born 20 April 1969) is an Austrian skydiver, daredeviland BASE jumper. He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1,342 kilometres per hour (834 mph), or Mach 1.24, on 14 October 2012.He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practiced parachute jumping, including training to land on small target zones.

Baumgartner's most recent project was Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere on 14 October 2012. As part of this project, he set the altitude record for a manned balloon flight, parachute jump from the highest altitude, and greatest free fall velocity.

http://www.bbc.co.uk/news/world-europe-19942836 Profile: Skydiver Felix Baumgartner

http://www.timeforkids.com/news/mission-space-jump/53181