SPACE JUMP
STUNT GENERATED R1.4bn in return for Red Bull
-Explain
the title by rephrasing it
-Use
the different information in the text
to define the brand : red Bull (§1-4)
(Domain/field of activities, slogan, corporate
image, turnover )
-Find
in the text equivalents for :
un exploit :
Coup de pub/cascade :
Publicité :
Produire, générer :
Rembourser :
Un échec :
-unique, sans concession :
Saut (à l’élastique) :
Chute libre :
Slogan :
Météorologique :
Right
or wrong ?
-The profit of the jump only lasted 4 days
-Red Bull was the only company to benefit from it.
-Red Bull has developped a new approach
to sponsorship
-The jump at the beginning of the jump had 8
million viewers
-Red Bull is also interested in other
sports than extrême sports
-Before, viewers watched the sports records
after a few days on TV
-What
were the risks taken by the brand if
the jump had been a failure (= échec) ?
(Use conditionals in your answer)
§3
-List
all the positive effects of the space jump for the brand (Quote the text)
-Was
the jump economically positive for other multinationals ? Which
ones ? Why ? §7
-According
to you has money always a positive impact on science ? What
could be the dangers of scientific
progress financed by multinationals ?
1)http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/9610119/Red-Bulls-space-jump-stunt-with-Felix-Baumgartner-worth-100m-in-ad-spend.html
2)
http://edition.cnn.com/2012/10/15/world/next-big-stunt/index.html
Felix Baumgartner
From Wikipedia, the free encyclopedia
| Felix Baumgartner |
|---|
A mannequin wearing the suit Felix Baumgartner used to cross the English Channel |
| Nickname | B.A.S.E. 502
Fearless Felix |
|---|
| Born | 20 April 1969 (age 43)
Salzburg, Austria |
|---|
Felix Baumgartner (
German: [felɪks baʊmgaːɐtnəʁ]; born 20 April 1969) is an
Austrian skydiver,
daredeviland
BASE jumper. He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1,342 kilometres per hour (834 mph), or Mach 1.24, on 14 October 2012.He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practiced parachute jumping, including training to land on small target zones.
Baumgartner's most recent project was
Red Bull Stratos, in which he jumped to Earth from a helium balloon in the
stratosphere on 14 October 2012. As part of this project, he set the
altitude record for a manned balloon flight, parachute jump from the highest altitude, and greatest
free fall velocity.
