"The capitalist economic system encourages the outsourcing of labour to developing countries, exploiting poorer nations as a means for global corporations to maximise profits. Another aspect of globalisation affecting the nature of consumers is the global homogenisation of identity and personality encouraged by the spread of powerful cultures like that of the United States. Companies are increasingly producing self-identity for people. Brands and media create a sense of self that is only attainable through the consumption of their brand. Previously self-identity was built around one’s role in the workplace, religion, status etc. now it is a consumable entity."
Klein’s book No Logo: Taking Aim at the Brand Bullies (1999)
Branding (Def) :creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme ( http://www.businessdictionary.com/)
Answer the following questions about the video:
This video is about : outsourcing/globalization/Sponsorship/ Americanization/ counterfeiting/ anti-globalization activism ?
Complete the sentence :When consumers pick up a shoe....................................................
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